"Because elections are carefully contrived so that they are like selling toothpaste. In fact, they’re run by the same people who sell toothpaste. I mean when you turn on an ad on television, you don’t expect to get any information. You expect deception. That’s the point. Only economists talk about markets. Business can’t tolerate markets. They don’t want markets in which informed consumers make rational choices. What they want is deluded consumers who will make irrational choices. That’s what hundreds of billions of dollars in advertising are spent on. You don’t get any information about the product.
"But what happens when the same industry sells candidates? Exactly the same thing. I mean, about 10 percent of the crop of voters knew what the stand of the candidates was on issues. What they knew is the delusionary imagery that was created. So Bush is created to be an ordinary guy with his sleeves rolled up and you could have a drink with him in a bar. My guess is he’s taught to make those mispronunciations and grammatical errors; I doubt that he talked like that at Yale. He’s probably taught that way so that ‘them liberal intellectuals’ would make fun of him and then they can say, oh yeah, he’s an ordinary guy just like you, going off to his ranch. That makes him about as realistic as the next ad you could see on television for a lifestyle report. [John] Kerry was goose-hunting, riding his motorcycle - anything but talking about issues, and you can see why. On issues people just disagree with both parties but the media aren’t particularly concerned. And they’re marginalized.""
— Noam Chomsky (via noam-chomsky)